Graphic designers use type, illustration, photography, computer graphics and symbols to achieve visual solutions that are functional, elegant, simple and economical to evoke positive responses from a target group.

Graphic design utilizes the visual skills of the fine artist and the problem solving skills of the professional designer to accomplish specific communication objectives in a business environment.

Real-world design environments, critiques, field trips, seminars and job assignments for actual clients prepare ULM students to become creative design professionals.