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University Library

Marketing Subject Guide

By Karen Niemla


DATABASES

See Business in Databases By Subject

 

INTERNET RESOURCES


The American Marketing Association
The AMA, besides representing its members, publishes news, research, case studies, and more. In order to read full articles you need to register, but it is free to do so. The free account is limited, however. There is also a large job postings area with various resources.


Advertising Age
This is the companion site to the magazine of the same name, and can provide news, feature articles, RSS feeds, and quite a few interesting blogs.


Brandchannel
This site offers news and interesting articles about branding. Readers can post comments about the articles, and there are links to other issues. Current books in print about branding are reviewed. The site also has a career center and directory.


Commercial News USA
"Commercial News USA is the official United States Department of Commerce showcase for American-made products and services." This site is meant to help companies sell their wares abroad. It lists exporters by industry, and has articles and links on various topics also.


Creativity
This is the website for Creativity magazine, which is about advertising and graphic design. The magazine itself is large, monthly, and has article about ads, the people who make them, and reviews of ads. The actual ads supporting the magazine and the website tend to be industry-specific and aimed at professionals.


International Advertising Association
This association broadly covers all kinds of marketing communications. Besides the usual event and member information, the IAA also publishes statements on regulations, has a useful collection of links, and news. This website is also available in some languages besides English.


The Gallup Organization
You can access topics, videos, articles and more associated with the famous Gallup poll. Each set of statistics begins with several paragraphs of text interpreting the numbers and graphs and tables.


USA Today Ad Track
This page shows USA Today articles that pertain specifically to advertising arranged by date.

 


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