Graphic design is a service provided by the Office of Public Information. Creative, strategic, and dynamic graphic design results in effective representation of the university. Graphic design also ensures university publications adhere to established branding standards.
Graphic design services are provided at no charge to any campus department.
A ULM publication is any printed piece which represents the university, whether informational in nature, recruitment-oriented, athletic-based and/or targeted to any prospective student, their parents/guardians, alumni and/or supporters.
Excluded are academic works created as part of a faculty member's course curriculum or research, and student publications. When in doubt about whether a piece is a considered a ULM publication, please contact the Office of Public Information at 318-342-5440 or visit us in the University Library in LIB 211.
All ULM departments and affiliate organizations must have business cards, letterhead and envelopes created and produced through Graphic Design, who will assist in printing and billing. There are no exceptions to this procedure.
Complete information on how to order business cards, envelopes or letterhead, as well as current pricing is a available at ulm.edu/businesscards
ULM Identity Standards provides a comprehensive overview of how ULM is represented in print and other media, why the standards are in place, and the proper way to utilize the standards. You may download ULM Identity Standards from ULM’s Policy Database at ulm.edu/policy
Most departments tend to produce publications on a regular schedule and understand considerable time and expense is involved in any publication project. Some pre-planning can save you time and expense and also help reduce stress when a project is on deadline.
ULM strongly encourages departments to contact Shanette Washington, Graphic Design Coordinator, prior to starting a publication project.
Shanette can be reached at 318-342-5152 or firstname.lastname@example.org to schedule an appointment.
ULM units are free to design their own publications, assuming there is design expertise available within the department. For example, the School of Visual and Performing Arts is very adept at design, as graphic design is taught as part of its curriculum. Conversely, the Telephone Office may not have graphic design expertise available.
While some departments have desktop publication programs — such as Publisher™ and Word™ — available to them, these programs cannot produce printer-ready files. Use of these programs should be used for basic conceptualization of the publication. Submission of your publication using these programs will result in a rework, further delaying your project.
Programs such as Adobe InDesign™ provides a professional layout that easy works within most printing houses specifications.
Due to the time required to conceptualize, create and produce any piece, as well as a fluctuating workload based on the time of year, please allow three (3) weeks lead time to use the services of Graphic Design.
If you are unable to meet this deadline, you will need to use a third-party design service at the department's expense and with the approval of applicable vice president.
Whether you consult with Shanette first, design your publication on your own, or use a third-party design firm, prior to printing and/or mailing, all ULM units must submit a sample of their design to ULM's Office of Publication for review and approval.
Submit publications, as a PDF and/or printed proof, to Lisa Miller, Assistant Vice President for Marketing, Recruitment, and Community Engagement (email@example.com) and Shanette Washington, Graphic Design Coordinator (firstname.lastname@example.org).
The Office of Public Information will respond to your request within two (2) working days of receiving the request. The design review will either approve the piece for publication or make recommendations for changes or improvement. The piece cannot be printed until it is approved by the Office of Public Information.
If your publication is printed and/or mailed without prior authorization from the Office of Public Information and the applicable vice president, the university is not responsible for the payment of services to any designer, printer or mailing services vendors.
Bulk mailing requires a minimum 200 pieces to meet United States Postal Service (USPS) standards and requirements.
The USPS has strict guidelines to what qualifies for a "non-profit" rate, as well as "regular" bulk rates. "Non-profit" bulk rates are substantially lower - almost by half - than "standard" bulk rates, resulting in significant savings to the university.
Complete information about ULM's Bulk Mailing policy and procedures is available as a PDF download at ulm.edu/bulkmailing