April 26, 2012
A message to ULM faculty and staff from ULM President Nick J. Bruno
Members of ULM’s Marketing Committee are in the process of developing a comprehensive, integrated marketing plan for the university to be executed beginning July 1, 2012. This committee is comprised of representatives from a cross-section of our campus including recruitment and admissions, academics, athletics and administration.
The committee has already signed off on the development of a virtual tour, provided feedback on a new homepage design for our upcoming move to a content management system, approved a new social media policy that is currently under review by the staff and faculty senates, and received media buying and creative recommendations from external agents.
In the upcoming weeks, they will complete a strategic analysis and crafting new policies that will allow us to integrate our marketing messages and formalize our process for developing future promotional materials, both print and digital. As new policies and procedures are implemented, they will be clearly communicated to all.
This is a critical element of my continued goal to position ULM for growth and develop a greater name awareness in the future. To do this, we must standardize our brand and present a consistent image and message in all communications, while allowing for divisional/departmental inclusion.
The committee consists of Ms. Lauren Brownell, Director of Marketing and Committee Chair; Dr. Richard Hood, President's Office; Ms. Robin Taylor, Athletics; Mr. Adam Jonson, Athletics; Mr. Brook Sebren, Auxiliary Enterprises; Ms. Cynthia Rodriguez, College of Education and Human Development; Mr. Lindsey Wilkerson, Office of Public Information; Mr. Chris Mapp, Arts & Sciences; Ms. Christi Bailey, Graphic Services; Mr. Tommy Walpole, Alumni Relations; and Ms. Kelsea McCrary, Recruitment/Admissions.
Please submit any suggestions and/or observations you may have to Lauren Brownell, chair.
Nick J. Bruno, Ph.D.