MARKETING (and BUSINESS COMMUNICATION)
In order to make money,
businesses obviously have to sell
their products and services, and it's so important that it's a
its own. Even Apple Computer certainly would never have been
the help of Regis McKenna, a great marketing expert. Knowing how
market properly means not only knowing a product, but knowing the
sell to as well (or perhaps even creating them).
The subject guides for business
, and accounting
others may be of interest as well.
Subjects as diverse as graphic design, psychology, and sociology may be
As ever, EBSCO is a great way to do research. It is
actually an aggregator, and that means that it searches lots of
databases at the same time. For business-related information, one
want to select these particular ones (to avoid getting irrelevant
Academic Search Premier
Business Source Complete
Regional Business News
Vente et Gestion (business journals in French)
Economia y Negocios (business journals in Spanish)
Hospitality & Tourism Index
Academic Search Complete
This allows you to browse ULM’s available journals by name,
so you can know very quickly whether or not we have the publication you
scholarly journal archive
There are many journals on JSTOR-- it means "Journal
storage." You can search by issues and genres, and inside the
article text itself. JSTOR brings you journal pages just as they
in print-- and just about as usefully.
LexisNexis has devoted a specific part of its powerful
database interface to Business research (accessible by clicking the
corresponding link on the left of the front-page). Using it will
extremely useful as it has detailed company information, news,
more. Also, don't forget the general news or the Legal Research
This resource can produce a lot of things, including very
detailed profiles of companies with codes, numbers, recent stocks,
information, summaries of what they are, financial info, competitors,
more. Do remember, though, that it only goes back as far as
If you want to dates earlier than that, you'll have to use the print
version. As this time, they are shelved in the stacks.
The AMA, besides representing its members, publishes news,
research, case studies, and more. In order to read full articles
to register, but it is free to do so. The free account is
however. There is also a large job postings area with various
University of Texas at Austin
This page is in a long blog-like format, fitting almost everything
on one long page. It explains different aspects of the law as
to given marking subjects, which appear in the left hand margin.
are hyper links throughout the document, and more links at the end.
This is the companion site to the magazine of the same name,
and can provide news, feature articles, RSS feeds, and quite a few
This site offers news and interesting articles about
branding. Readers can post comments about the articles, and there
links to other issues. Current books in print about branding are
reviewed. The site also has a career center and directory.
"Commercial News USA is the official United States
Department of Commerce showcase for American-made products and
services." This site is meant to help companies sell their wares
abroad. It lists exporters by industry, and has articles and
various topics also.
This is the website for Creativity magazine, which is about
advertising and graphic design. The magazine itself is large,
and has article about ads, the people who make them, and reviews of
The actual ads supporting the magazine and the website tend to be
industry-specific and aimed at professionals.
This association broadly covers all kinds of marketing
communications. Besides the usual event and member information,
also publishes statements on regulations, has a useful collection of
news. This website is also available in some languages besides
Advertising Association Useful Links Page
This collection of links is so extremely useful, it deserves
to be listed alone so that you don't miss it. Links are arranged
subjects within marketing.
You can access topics, videos, articles and more associated with
the famous Gallup poll. Each set of statistics begins with
paragraphs of text interpreting the numbers and graphs and tables.
This page shows USA Today articles that pertain specifically
to advertising arranged by date.
As ever, there is always
more to find, especially if you have a specific topic to
research. Don't forget that NetLibrary is a big part of the
collection, and that Interlibrary Loan can get you even more materials.
I must acknowledge the assistance of these excellent