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March 31, 2011

ULM's Louisiana Small Business Development Center offers workshop on March 31

ULM's Louisiana Small Business Development Center will offer "The Power of Email Marketing" program on March 31 from 6:30 – 8:30 p.m. in the ULM Administration Building, Room 2-105.

This program is designed to help business owners take advantage of low-cost email marketing. The Power of Email Marketing will give its participants a clear, comprehensive overview of the simplicity of creating and sending professional-looking newsletters and promotions.

Discussion topics include: how to use permission-based email marketing effectively, building and maintaining a quality list, creating valuable email content, getting emails delivered and read, and the best times to send email.

The workshop also offers tips for analyzing your results – see who opened your email and clicked through the links. A demonstration of Constant Contact will also be given.

Tickets are $10 per person. Register online at

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