All design requests must follow ULM’s branding and editorial standards. Final materials must be approved by OMC before publication or production.

Turnaround time for new projects is minimum 4 weeks. Updates to previous projects is 2 weeks. Project review is only 1 week. Design projects are handled on a first-come, first-served basis. If our team is at capacity, we can recommend freelance design vendors.

 

The "University of Louisiana Monroe" name, its logos, and its athletic marks are the intellectual property of the university. Therefore, commercial use by other entities, businesses, and agencies for promotional and other purposes without the specific consent of the university is prohibited. As the university's brand continues to grow in the region, so does the popularity of its name and images. As a result, the university's licensing program was developed to promote and properly use ULM's name, logos, and marks.

Licensing Agent

ULM is contracted with Collegiate Licensing Company (CLC), a company that manages the commercial use of ULM's name, logos, and marks. CLC also ensures that only officially licensed vendors use the ULM identity for the production of apparel, advertising items, and other materials for sale or distribution. 

ULM's Office of Marketing and Communications works closely with CLC in its artwork approval and licensing program. This helps ensure that artwork depicting ULM's identity meets the quality and consistency associated with ULM's brand.

The use of ULM's intellectual property must adhere to the University’s Brand Guide. If you have questions, contact OMC at omc@ulm.edu.

Licensing Basics

ULM's trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with the university and can be distinguished from those of other institutions or entities. Examples of these trademarks include the University name, University logos, the University Seal, ACE the mascot, and all secondary marks.

These trademarks are the property of the University of Louisiana Monroe. All uses, either print or digital (except for internal use by the university itself, news coverage, printing firms performing jobs for the university, and certain non-commercial purposes) should be approved in advance by the university. Unauthorized use of ULM's trademarks is prohibited.
 

Who Needs to be Licensed?

Anyone who uses the name or marks of the University of Louisiana Monroe for a commercial purpose must be licensed. Manufacturers of products bearing ULM's marks must have a license through the university's agent, CLC, which vigorously enforces trademark rights. This includes retailers who screen or embroider their own products or use products from another company. 

Companies that only sell finished products and do not actually produce or package the products themselves are not required to be licensed. However, vendors carrying ULM merchandise should ensure that the products they distribute are licensed vendors.
 

Who Must Use Licensed Vendors?

University departments and units do not need permission to use University marks on products intended for normal business operations such as forms, stationery, brochures, and business cards. However, trademarks should not be altered and should be reproduced using a high-quality master digital image available from the Office of University Marketing and Communications.

 

Browse the list of

APPROVED VENDORS

 

University departments, units, and student organizations may use ULM's trademarks on marketing and promotional specialty items or clothing; however, these items must be acquired from licensed manufacturers. A list of these vendors is available from CLC or the Office of Marketing and Communications.

How Does a Manufacturer or Vendor Obtain a License?

Companies that want to produce ULM-branded merchandise must be licensed through CLC. To being the application process, please visit https://clc.com/home/get-licensed/. 

 

ULM Brand Guidelines for Merchandise and Promotional Materials

These guidelines ensure that all merchandise and promotional materials referencing or using the University of Louisiana Monroe (ULM) brand elements, including the university name, logos, colors, and other trademarks, align with ULM’s official branding standards. Consistent use of these elements enhances brand recognition, reinforces university identity, and fosters pride across our community.

Approval Process Overview

Before producing any merchandise or promotional materials (e.g., t-shirts, posters, banners, apparel, or other items), follow these steps to ensure brand compliance:

1. Brand Identity Usage Approval

Ensure your proposed use of ULM branding (logos, names, colors, etc.) is compliant with ULM’s visual identity standards.

2. Color Selection

Use ULM’s official color palette as defined in the brand identity guidelines.

3. Theme Selection

Select one of ULM’s approved themes to ensure your design aligns with our institutional identity:

• Warhawk Theme – Incorporates military, aviation, or Warhawk-related elements.
• Bayou Theme – Reflects Louisiana’s natural beauty (e.g., bayous, cypress trees).
• Program-Specific Theme – Represents an academic or administrative unit (e.g., Nursing, Business).
• University Event Theme – Celebrates official ULM events (e.g., Convocation, Spring Fever).

4. Audience-Specific Guidelines

• Student-Led Initiatives: Include the phrasing“AT ULM” or “AT UNIVERSITY OF LOUISIANA MONROE”in all promotional materials.
• Faculty and Staff Communications: Use official ULM identity marks and refer to the university as“ULM” or “University of Louisiana Monroe” in written content.

Note: When referencing a program, organization, or initiative using an acronym (e.g., RSO, CAB, SGA), always spell out the full name at least once in your design or accompanying content. Acronyms without context can cause confusion, especially since merchandise or promotional materials may appear in settings where the audience is unfamiliar with ULM-specific terminology.

5. Vendor Selection

Choose a vendor licensed with the Collegiate Licensing Company (CLC). A list of approved vendors is available at: ulm.edu/omc/licensing.html

6. Final Design Submission

Once your design is complete and aligns with these guidelines:

• Faculty and Staff: Submit to the Office of Marketing and Communications for approval at ulm.edu/omctask.
• Students and RSO Advisors: Submit requests through a faculty member or adviser to the Office of Marketing and Communications at ulm.edu/omctask for approval.

 

 

 

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Post-Approval Production Steps

 

STEP 1 - Vendor Licensing

All vendors must be licensed with the Collegiate Licensing Company (CLC). Select from the approved list at: ulm.edu/omc/licensing.html

STEP 2 - Internal Approval Required

Do not proceed to production until you have received official internal approval from the appropriate office (Marketing & Communications or Student Affairs).

STEP 3 - Submit to Vendor

Once approved, submit your design to the licensed vendor through the appropriate purchasing process.

STEP 4 - CLC Final Approval

The vendor will then submit the final artwork/design to the CLC for review and final approval under ULM’s Licensing Program.

Note: Skipping any of these steps will delay your production timeline and may result in the cancellation of your project.