ULM students explore intersection of politics and marketing at campaign strategy panel
The University of Louisiana Monroe's Marketing Program, Political Science Program, and Marketing Club joined forces to host The Campaign Playbook: Where Politics Meets Marketing on Monday, October 19, at The Hangar on ULM's campus. The event brought together students, faculty, and political and marketing professionals for an engaging discussion of the strategies, messaging, and voter outreach techniques that shape modern political campaigns.











