|April 12, 2006
From: Laura Harris, Director of Media Relations
(318) 342-5447, firstname.lastname@example.org
|Starbucks Comes to ULM
In fall 2006, ULM will welcome the only Starbucks Coffee Company in northeast Louisiana.
Of the nationally recognized coffee chain coming to ULM, President James E. Cofer, Sr. said, “We asked ARAMARK to assist us in developing the retail space in the new University Commons. We are pleased that they could attract a quality brand like Starbucks to our campus.”
Mike Trevathan, coordinator of auxiliary enterprises at ULM, in cooperation with ARAMARK, surveyed ULM students, asking them what they most wanted to see on ULM’s campus. Starbucks was near the top of that list.
An excited ULM student, Josh Tolleson, a mass communications senior said, “I think this will generate a tremendous buzz for the ULM campus, as well as the city of Monroe. With all of the additions to campus, this one adds a touch of prestige and a great place to get coffee.”
Starbucks, which will sell premium specialty coffees, food and merchandise, will also appeal to the general public, Trevathan said.
“It’s here for the students, but we also need to recognize that the community is very integral in our momentum as a university,” Trevathan said. “Because of the brand recognition, opportunity for future growth and attracting other nationally branded concepts to campus is immeasurable.”
Starbucks will offer students another great gathering place with large tables and internet access, said Robert Hoag, food services director for ARAMARK at ULM.
“It’s a good fit and it’s in a very good location for students and the city of Monroe,” Hoag said.