April 23, 2010
ULM marketing students bring home the gold at local ADDY awards
Shivers has been a participant in the program since his freshman year and since then, has won two Gold awards, a Best Execution award, and more recently, a Silver award, in addition to his Best of Show award.
“I put my all into my work,” said Shivers. “Never has a first draft resembled the final draft. I am my biggest critic and I will pick at an ad until I can no longer pick at it anymore. I try to think outside the box.”
Shivers said he finds great satisfaction in that one prior award and the current two awards he earned were all for fictitious companies springing forth from his imagination.
Judges Awards were also given to Tatiana Hernandez of Santa Rosa Beach, Fla., for Best Use of Potty Humor, and Alexis Krigbaum of Monroe for Best Execution of a Concept. A total of 15 ULM students out of the 43 who submitted entries earned honors in this year’s competition.
“We always encourage our students to participate in the competition,” said Dr. Kenneth Clow, ULM’s Biedenharn Endowed Chair in Business. “We are fortunate that our local ad club provides excellent support for them.”