A workshop, “Using New Media for Effective Marketing Communications,” will be offered from 6 to 8 p.m., Thursday, Aug. 26, in the ULM Administration Building, Room 2-105.

The workshop will show how small and medium-sized businesses can leverage non-traditional and Web-based communications to reach current and prospective customers and prospective.

Participants will learn how to use news releases, blogs, viral marketing, and social media marketing to achieve marketing goals on a limited marketing budget, demonstrating that effective marketing communications is no longer reserved for companies with big advertising budgets.

To pre-register for the workshop, call the Louisiana Small Business Development Center at ULM at 318-342-1224 or register online at www.lsbdc.org.