From: Laura Harris, Director of Media Relations
(318) 342-5447, lharris@ulm.edu
Clow’s new published textbook to be used at universities throughout the U.S.
ULM’s Biedenharn Endowed Chair in Business Dr. Kenneth E. Clow has recently had his new textbook published.
“Essentials of Marketing, 3rd Edition” will be used in the Fundamentals of Marketing (MRKT 301) course at this university in addition to serving as the introductory marketing textbook at other universities throughout the United States.
The textbook is co-authored by Clow and Dr. Dana-Nicoleta Lascu. The publisher is Cengage Learning.
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