March 15, 2012
From: Laura J. Woodard, Director of Media Relations
ULM SBDC to hold "Advertising – I'm so confused!" workshop March 22
The University of Louisiana at Monroe Small Business Development Center will conduct a free workshop for business owners and others interested in avoiding advertising confusion on Thursday, March 22, from 6-8 p.m. in ULM Walker Hall, Room 2-49.
This workshop will discuss five steps to help with the challenge. Topics include understanding your audience, understanding the importance of a budget, understanding the importance of creativity, understanding how the media/Internet works, and understanding how to track your results.
This will be an interactive session with suggestions to participants about how to understand and improve their advertising.
The speaker will be Paula Burgess, owner of Newcomer, Morris and Young Advertising Agency.
To pre-register for the workshop, contact the LSBDC-ULM at 318-342-1224.