Kenneth Clow, the Biedenharn Endowed Chair in Business and a professor of marketing at ULM, presented a paper that was published in the proceedings and recognized with an outstanding research award at the International Academy of Business and Public Administration Disciplines, held in New Orleans Oct. 25-27.

The paper presented was "Developing a Scale to Measure the Attitude of the Visual Components of Advertisements." His co-authors were Karen James of LSU-Shreveport and Sarah Stanley of The University of Wisconsin Oshkosh.