September 30, 2010|
From: Laura Woodard, Director of Media Relations
ULM-operated public radio station’s fall membership drive shortened
KEDM-90.3 Public Radio is forgoing the station’s standard eight day fall membership drive, opting instead to meet its fundraising goal with one less drive day and fewer hours of on-air fundraising each day, according to officials.
“A shorter pledge drive just means we need to meet the goal faster,” said Joel Willer, director of broadcasting for the University of Louisiana at Monroe. “That way KEDM has the money it needs to provide programming, and listeners hear more programming with less fundraising.”