Dr. Kenneth Clow is the holder of the Margaret and Bernard Biedenharn Chair of Business in the College of Business Administration.
Clow previously served as the Dean of the College of Business at ULM from 2002 to 2004. Prior to coming to ULM, Clow was the Dean for the School of Business Administration at the University of North Carolina at Pembroke.
He has also served as the MBA Director at Pittsburg State University. He obtained his Ph.D. from the University of Arkansas in 1992.
Dr. Clow has published over 150 articles in academic journals and proceedings and has written seven textbooks. Books currently available include:
- Integrated Advertising, Promotions, and Marketing Communications, 3rd edition
- Essentials of Marketing, 2nd edition
- Services Marketing, 2nd edition
He is also co-author of the Encyclopedia of Advertising. His articles appear in journals such as:
- Journal of Business Research
- The Journal of Marketing Management
- The Journal of Services Marketing
- The Journal of Contemporary Business Issues
- The Journal of Restaurant and Foodservices Marketing
- Journal of Professional Services Marketing
- Services Marketing Quarterly
- The Journal of Hospitality and Leisure Marketing
Dr. Clow has won numerous awards for his research, scholarly publications and teaching. In 2006, he was selected as the Outstanding Professor for the College of Business Administration at ULM.
In 2002, he received the Adolph Dial Award for Scholarly and Creative Activity at the University of North Carolina at Pembroke. This award recognizes the person with the most prolific research at the university.
Twice he was awarded the School of Business Faculty Excellence Award for Research at Pittsburg State University. In addition to these prestigious awards, Dr. Clow's work has been recognized at national and regional marketing conferences through eight best of paper awards.
Dr. Clow has taught a number of different marketing courses while at ULM, although his primary classes are Marketing Research and Advertising. He was one of the early users of hybrid teaching techniques which combine online learning with classroom instruction. All of his courses are taught with major online components.
Classroom instruction involves testing, reviews for exams, and instructional modules that are ancillary to the textbook material or difficult topics for student. The online components typically involve quizzes, assignments, and case reports.
Dr. Clow has been actively involved with the local Advertising Club of Northeast Louisiana, serving as a member of the Board of Directors.
Through this involvement he has encouraged and worked with students in developing advertisements that have been submitted for AAF (American Advertising Federation) competition. In the last two years over 75 student ads have been submitted by students with 20 students winning prestigious gold and silver ADDY awards.
About the Endowment: