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Marketing & Communications

General Licensing Guide for ULM Academic and Athletic Logos

The "University of Louisiana Monroe" name, its logos, and its athletic marks are the intellectual property of the university. Therefore, commercial use by other entities, businesses, and agencies for promotional and other purposes without the specific consent of the university is prohibited. As the university's brand continues to grow in the region, so does the popularity of its name and images. As a result, the university's licensing program was developed to promote and properly use ULM's name, logos, and marks.

Licensing Agent

ULM is contracted with Collegiate Licensing Company (CLC), a company that manages the commercial use of ULM's name, logos, and marks. CLC also ensures that only officially licensed vendors use the ULM identity for the production of apparel, advertising items, and other materials for sale or distribution. 

ULM's Office of Marketing and Communications works closely with CLC in its artwork approval and licensing program. This helps ensure that artwork depicting ULM's identity meets the quality and consistency associated with ULM's brand.

The use of ULM's intellectual property must adhere to the University’s Brand Guide. If you have questions, contact OMC at omc@ulm.edu.

Licensing Basics

ULM's trademark is any mark, logo, symbol, nickname, letter(s), word, or derivative that can be associated with the university and can be distinguished from those of other institutions or entities. Examples of these trademarks include the University name, University logos, the University Seal, ACE the mascot, and all secondary marks.

These trademarks are the property of the University of Louisiana Monroe. All uses, either print or digital (except for internal use by the university itself, news coverage, printing firms performing jobs for the university, and certain non-commercial purposes) should be approved in advance by the university. Unauthorized use of ULM's trademarks is prohibited.

Who Needs to be Licensed?

Anyone who uses the name or marks of the University of Louisiana Monroe for a commercial purpose must be licensed. Manufacturers of products bearing ULM's marks must have a license through the university's agent, CLC, which vigorously enforces trademark rights. This includes retailers who screen or embroider their own products or use products from another company. 

Companies that only sell finished products and do not actually produce or package the products themselves are not required to be licensed. However, vendors carrying ULM merchandise should ensure that the products they distribute are licensed vendors.

Who Must Use Licensed Vendors?

University departments and units do not need permission to use University marks on products intended for normal business operations such as forms, stationery, brochures, and business cards. However, trademarks should not be altered and should be reproduced using a high-quality master digital image available from the Office of University Marketing and Communications.

University departments, units, and student organizations may use ULM's trademarks on marketing and promotional specialty items or clothing; however, these items must be acquired from licensed manufacturers. A list of these vendors is available from CLC or the Office of Marketing and Communications.

How Does a Manufacturer or Vendor Obtain a License?

Companies that want to produce ULM-branded merchandise must be licensed through CLC. To being the application process, please visit https://clc.com/home/get-licensed/