APRIL 2004

 

 

 

 

 

 

 

 

 

 

  
GUEST COLUMN: Dr. Jeff Galle,
Strategic Planning Committee Chair

Dear Friends and Colleagues,

At the beginning of last semester (September 2003), the ULM community was sent an email with information about ULM ’s strategic planning process. That email letter described the April-September data gathering process of the thirteen committees that applied a traditional assessment of internal strengths and weaknesses and external opportunities and threats (a SWOT analysis) to each of the areas under scrutiny. A paragraph summary of the work of individual committees was also posted in that email. In today’s letter, a similar update is provided, with this difference: we have moved far beyond the data gathering stage and now approach the completion of the Strategic Plan (Level One).

In the six months that have intervened, the primary tasks of the Strategic Planning Steering Committee have been to analyze the original assessments of strengths/ weaknesses and opportunities/threats and then to develop strategic objectives and place them into an organized framework. What follows is the process we’ve taken to accomplish these two tasks.

In September 2003, the thirteen taskforce reports were gathered by the Steering Committee. Then, over successive weeks of the fall semester, each one of these 10-page single-spaced reports was presented to the entire committee by the chair of the individual taskforce. The presentations and following discussion required a great deal of time, note taking, and analysis.

What emerged from these presentations and the incumbent analysis was a deeper understanding of the university’s internal and external environment. From these discussions of this data snapshot, a complex set of strategic ideas began to emerge. Through the committee’s assiduous work, a set of some 70 or so strategic ideas formed the distilled result of that analysis. These ideas ranged from communication processes to equipment objectives, from recruitment to retention objectives, and from physical plant to new facilities objectives. We discussed everything from campus signage to faculty and staff development.

Once the many strategic ideas were written, the next step then was to determine whether they could be grouped in larger patterns. In other words, the Steering Committee looked for repetitive patterns with the purpose of identifying major areas or themes so that some ordering of the many different ideas could be clustered more simply. In so doing, the Steering Committee devised five such thematic areas into which the 70+ strategic ideas fell. These areas became Student Focus, Academic Focus, Culture and Climate of the University, External Relationships, and the Campus Physical Environment.

Understandably, the members of the Steering Committee were very familiar with the individual area that each had originally analyzed in the data gathering stage, so it was felt that to regroup committee members in new ways would give the entire process a more dynamic analysis because new people would be looking at each area. Consequently, the Steering Committee was reorganized into ‘theme teams’ of two or three members, each team to study a particular thematic area and organize the strategic ideas pertaining to that thematic area into the traditional rendering of Goals and Objectives.

This stage was reached in January, and since then, we have been working to shape up these five areas into clear and consistent strategic statements. By regrouping the Steering Committee into different teams, committee members who had studied and authored taskforce sections were now examining and writing thematic sections different from their original areas. This process made for broader participation; no one person or group became the author of any one section. Rather, by regrouping into thematic areas, everyone played a different role in this part.

The challenge at this point, from January to March, was to consolidate and cluster the many different ideas in such a way as to incorporate all of the areas touched upon in the SWOT analysis and all of the strategic objectives in the original list of 70+ objectives.

Now as spring arrives, the steering committee is working very hard to complete the writing of the Strategic Plan (Level One), and soon this will be made available to everyone. This document will be no longer than twenty pages and will consist of an introduction, a description of the various constituencies and stakeholders, the Vision and Mission statements, a statement of ULM’s Core Values, the section of the five strategic thematic areas, and a conclusion. The original taskforce reports that we began with last September will form the Appendix of the Strategic Plan (Level One), an appendix of some 130 pages or more.

Perhaps you noticed that each time I typed Strategic Plan, I parenthetically noted Level One. That is to indicate that once the Plan with the many objectives are in place, then the work of the next phase will begin. Level I planning sets up the objectives in a clear format and framework, and Level II planning provides the tactics to achieve the objectives. The work of this committee over the past twelve months will provide a solid foundation for the Level II strategic planning which will be underway this spring.

Under President Cofer’s leadership The University of Louisiana at Monroe has formalized a broad, inclusive, public process that is to be ongoing, comprehensive, and dynamic. ULM now has a participatory planning process that will connect decision-making on every level to a larger plan that guides the university in five-year increments.

The people who have made this effort possible are too many to thank, and I am particularly thankful for the strong leadership of President Cofer and the commitment of the members of the Steering Committee. As the Strategic Plan (Level One) goes to press soon and the Level Two process takes shape, I ask every member of the university community to read and discuss what has been written and thereby extend to everyone the process of analysis and discussion that have been initiated by those in the middle of the strategic planning process. ULM belongs to all of us, and as a shared possession, the university invites each of us to contribute a new brick in her making.

Thanks again,
Jeff

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