Rhetorical Appeal and Audience:

Write a three paragraph, one page single-spaced rhetorical analysis of the ONE of the advertisements linked below.  You can start this in class and finish over the weekend.  Your goal is two-fold:

• Show the teacher you know how to think about the rhetorical appeals by showing why one rhetorical appeal is dominant in your chosen advertisement  or document and the other two appeals are present but subdued and less important.

• To use a significant amount of detail from the ad or text to show that what you say is reasonable:

  • the use of color and how it works in the ad,

  • quotes and analysis of the language of the text which demonstrates the major appeal,

  • images, how they are laid out, what it is that they are appealing to in the audience, and

  • the objects chosen for the ad, how they support the appeal to the particular audience.

Paragraph One:  The dominant appeal

Paragraph Two:  The less important appeals in the ad

Paragraph Three:  The argument / main claim of the ad and how the rhetorical appeal works with the targeted audience.